2025 has truly become a year of transformations for the beauty industry. Bold and unexpected choices are entering our lives at lightning speed, while some disappear just as quickly.
Let’s explore what’s trendy now and what will continue to shape the year.
1. Boy blush
Boy blush is back in fashion, giving cheeks that fresh, just-return-from-the-cold glow.!
A touch of effortless char, applied to the center of the cheeks. Fresh, vibrant, natural. The MAX Mara brand showcased this blush.
2. Burgundy or brown eyelashes
A new trend is gaining hype right before our eyes. Boring black eyelashes? No.Brown or burgundy?Yes. This trend started by iconic Victoria Backham is set to continue throughout the year. It looks especially stunning on blue or green eyes creating an extremely striking effect.
3. Pink highlighter
This trend works even on dull skin.Highlight your cheekbones and temples to instantly add a fresh and radiant touch to your look. The Sacai brand was a pioneer.
4. Grunge pencil
The Rabanne show featured casual eyeliner on the lower lash line. The spirit of the 90s, a rebellion with no rules.
5. Bedhead hair
Prada revealed a “just-rolled-out-of-bed” effect. Minimum fixation, gentle volume.Efortlessly stylish and casually chic.
6. Glossy vampire lips
Tom Ford presented a deep wine shade. It’s like a black dress: elegant and eternally stylish.
7. Accent eyebrows
Alexander McQueen makes eyebrows expressive: sharp angles, rich texture, turning them into a statement feature on their own.
8. Satin leather
Salvatore Ferragamo makes the skin glow while staying natural. Subtle radiance ,a natural finish, balanced perfectly between matte and luminous.
9. Side parting
Schiaparelli chooses a deep,well- set side parting .This is this season’s key hair trend.
10. Accent on the inner corners of the eyes
Dior proves that details make all the difference. Highlighting the inner corners gives the look a fresh and luminous touch.
11. Spider-leg lashes
Chloé revived the iconic Twiggy look from the 60s with layers of mascara creating an expressive, almost doll-like gaze.
12. Smooth and shiny hair
Hermès likes sleek, mirror-like hair with a strong hold-clean, strict and minimalistic.
13. No-makeup makeup
Stella McCartney embraces minimalism- light coverage, neat eyebrows and a subtle highlighter. Perfect for the office or a meeting, when you want a fresh and polished look.
14. Voluminous 80s curls
Isabel Marant is bringing back big, bouncy curls. A trend that first began its comeback in 2020.
15. Almost black berry lips
Versace is going for a deep berry shade. It’s definitely more intriguing than the usual red,adding the air of mystery.
