Showpo was founded in 2010 by Jane Lu, the brand started as a small idea in her parents’ garage in Sydney, Australia. Jane left her corporate accounting job to pursue her passion for fashion, despite the risks—and wow, it did pay off!
What began as a humble online boutique has now grown into a global powerhouse, offering trendy, affordable clothing that’s perfect for every occasion. Showpo’s journey reflects their commitment to create individuality and desire to help women express themselves.
Today, they’ve expanded to include over 80 local and international brands, serving customers worldwide with chic Instagram-ready outfits.
Why is Showpo so successful?
You know how sometimes you’re scrolling through Instagram, and you see these outfits that just scream “do you want the same outfit to make a perfect photo shoot”? That’s Showpo in a nutshell.
I came across them when I was trying to find something cute but not awfully expensive for a friend’s birthday brunch. And omg, they have everything categorized by style, which honestly prevented me from a meltdown. Like, imagine you need something for a picnic? Or a night out? Perhaps ,you want to have an old money look? Boom, it’s all there in their Edits section. Super convenient!!
Prices? Pretty reasonable, considering the quality and how “Instagram-ready” their stuff is. Plus, they’re always running amazing sales, so you can get trendy garments at even better prices.
Showpo Alternatives
So, you love Showpo? let’s be real—sometimes you want to switch things up a bit or explore new styles. I went down the rabbit hole and found some brands that are just as awesome as Showpo. Let me tell you about them—these are my faves, and I think you’ll love them too.
Here’s a list of these brands to help you find your perfect match:
If you’re looking for something more affordable than Showpo — Boohoo, Missguided, Zara, Princess Polly, and ChicWish are great choices.
For those who love Showpo’s price point — Red Dress, Lulus, Petal and Pup, BEBE, and Hello Molly are worth checking out. They all have this balance between price and quality.
Brands like Banana Republic and & Other Stories have higher prices. They’re perfect when you’re ready to invest a little more.
From cheap to luxury? Reformation is the way to go.
Let’s take a closer look..
1.
Red Dress
Red Dress is a total gem if you like Showpo. They have the cutest dresses and jumpsuits—perfect for brunch with friends or a picnic in the park. And as for the prices? Pretty much the same as Showpo, so you definitely won’t be stressed out about paying too much. Don’t forget to check their edits sections!
Features:
Return Policy: Returns accepted within 30 days for store credit only.
Price Range: $30 – $200.
Size Range: XS to XXL.
Shipping Costs: Free shipping on U.S. orders over $100 and $8.95 if the order is under $100.
*Conditions may change, so always check the official website for the latest information before purchasing.
2.
Lulus
If you haven’t shopped at Lulus yet, you are seriously missing out. Their collection is all about elegance. They’re doing an amazing job helping you find dresses for weddings, date nights, or even just a fancy dinner out. Plus, they have a lot of casual clothing too, so it’s not just formal outfits. Their prices are super reasonable, especially the sale section.
Features:
Return Policy: Returns accepted within 30 days for store credit only.
Price Range: $30 – $250.
Size Range: XS to XL, with petite and plus-size options available.
Shipping Costs: Free U.S. shipping on orders over $50
*Conditions may change, so always check the official website for the latest information before purchasing.
3.
Petal and Pup
Petal and Pup has this vibe that feels very Showpo-esque. Think of flowy dresses, cute co-ords, and comfy yet stylish outfits. Recently I’ve found this beige and black nate dress —it’s simple but so flattering. Their prices are right on a par with Showpo, which makes it easy to justify adding a few extra pieces to your cart.
Features:
Return Policy: Returns accepted within 30 days for store credit only. See details on the Return Policy.
Shipping Information: Free U.S. shipping on orders over $75. For more information, visit the Shipping Information.
Price Range: $40 – $250.
Size Range: XS to XL.
*Conditions may change, so always check directly on the official website before purchasing.
4.
Princess Polly
Princess Polly is another favorite for trendy fashion. Their collection is perfect for anything from a night out to a chill weekend at home, and the prices are so good for what you get.Two things I love about Princess Polly are their shipping—it’s incredibly fast—and the fact that they always offer some discounts.
Features:
Return Policy: Returns accepted within 30 days for store credit or a refund. For more details, visit the Return Policy.
Shipping Information: Free U.S. shipping on orders over $50. For more details, visit the Shipping Information.
Price Range: $40 – $200.
Size Range: XS to XL, with inclusive sizing options.
*Conditions may change, so always check directly on the official website before purchasing.
5.
Boohoo
Boohoo will be the best when you’re shopping with not a huge amount of money but still want to look trendy. They always have some kind of sale going on—like, 50% or 70% off everything—so it’s easy to take a bunch of cute stuff without spending too much money. Their items are perfect for mixing and matching, and they’re always on top of the latest trends.
Features:
Return Policy: Returns accepted within 28 days for a refund or store credit. For more details, visit the Return Policy.
Shipping Information: Standard shipping starts at $5.99, with free shipping on orders over $50. For more details, visit the Shipping Information.
Price Range: $10 – $100.
Size Range: XS to 4XL, including petite and plus-size.
*Conditions may change, so always check directly on the official website before purchasing.
6.
Missguided
Missguided is another budget-friendly store that’s perfect for people who want to buy things from the latest trends. They always drop new collections to keep things fresh.They also have collaborations that can bring something fresh to your wardrobe. For example, right now they’re having a Missguided X Sean John collaboration.
Features:
Return Policy: Returns accepted within 14 days for store credit or a refund. For more details, visit the Return Policy.
Shipping Information: Free standard shipping on orders over $60. For more details, visit the Shipping Information.
Price Range: $20 – $170.
Size Range: XS to XXL, with extra sizing options.
*Conditions may change, so always check directly on the official website before purchasing.
7.
ChicWish
ChicWish is all about romantic, dreamy styles. But, on the other hand they have many quite luxurious things. Their clothes are a little more feminine and soft, with delicate details. It’s that kind of brand that you turn to when you want something that feels a little whimsical.
Features:
Return Policy: Returns accepted within 30 days for store credit or a refund. For more details, visit the Return Policy.
Shipping Information: Free standard shipping on orders over $50. For more details, visit the Shipping Information.
Price Range: $40 – $300.
Size Range: XXS to XL, with some inclusive sizings.
*Conditions may change, so always check directly on the official website before purchasing.
8.
BEBE
If you’re into glamorous styles that stand out, BEBE is worth checking out. They have a lot of sleek, sexy things that are perfect for nights out or special occasions. Their prices are right in line with Showpo, so it’s a great alternative if you want something a little more daring. Don’t forget to explore their best sellers for unique findings.
Features:
Return Policy: Returns accepted within 30 days for store credit or a refund. For more details, visit the Return Policy.
Shipping Information: Free standard shipping on orders over $100. For more details, visit the Shipping Information.
Price Range: $50 – $300.
Size Range: XS to XL, with inclusive sizing options.
*Conditions may change, so always check directly on the official website before purchasing.
9.
Hello Molly
Hello Molly has these super girly vibes and it’s perfect for anyone who loves pastel colors, and pretty silhouettes. Their outfits feel very “Showpo,” but with their own twist. Their exclusives are perfect for people who love unique items. What’s more, they often have special selections before big events, like they are having right now for Valentine’s Day.
Features:
Return Policy: Returns accepted within 30 days for store credit or a refund. For more details, visit the Return Policy.
Shipping Information: Free standard shipping on orders over $100. For more details, visit the Shipping Information.
Price Range: $50 – $270.
Size Range: XS to XL, with inclusive sizing.
*Conditions may change, so always check directly on the official website before purchasing.
10.
Banana Republic
Bananarepublic claims their styles are timeless.. For somebody who’s s a little more polished and calm, Banana Republic is a great choice. They’re definitely a bit pricier than Showpo, but the quality is incredible. The interesting thing is that they offer Personal Styling Service. Isn’t it a wow thing??
Features:
Return Policy: Returns accepted within 45 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on orders over $50. For more details, visit the Shipping Information.
Price Range: $40 – $300.
Size Range: XS to XXL, with petite and tall options available.
*Conditions may change, so always check directly on the official website before purchasing.
11.
& Other Stories
& Other Stories is another brand that immerses even a bit more luxe, but it’s worth it. Their collection has this Parisian vibe that’s so hard to resist. Their bags and accessories are incredible and have more designer look alike. Besides, I strongly recommend visiting their Savoir Collection (starring Anna Cleveland ) There you’ll find truly designer pieces at an amazing price.
Features:
Return Policy: Returns accepted within 30 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on orders over $100. For more details, visit the Shipping Information.
Price Range: $50 – $300.
Size Range: XS to XL.
*Conditions may change, so always check directly on the official website before purchasing.
12.
Reformation
Reformation is the ultimate brand that makes killer clothing without killing the environment. Their collection is versatile, with everything that you’ll need – from casual basics to stunning occasion dresses. I love that they’re eco-friendly—it feels good knowing your money is going to a brand that cares about the planet.
Features:
Return Policy: Returns accepted within 30 days for a refund or store credit. For more details, visit the Return Policy.
Shipping Information: Free shipping on U.S. orders over $50. For more details, visit the Shipping Information.
Price Range: $80 – $300.
Size Range: XS to XL, with some extended sizing available.
*Conditions may change, so always check directly on the official website before purchasing.
If you’re a Showpo fan, there’s a whole world of alternatives out there that are just waiting… Honestly, I’ve always loved browsing these types of stores because they just get super cute styles that feel totally on-trend and Instagram-approved.
The one thing I’ve noticed, though, is that each brand has its own personality. Therefore, be sure to visit each store to determine what specifically suits you best.
A little pro tip: Check out their exclusives and brand collaborations. And let’s not forget how amazing the discount codes can be—sometimes I feel like I’m getting away with something when I snag a sale item. Many brands have a 10% first buy discount when you subscribe to their newsletter.
So go ahead—try something new, and let me know what you’ve found! Will be great if you leave comments on your findings or favourite brands like showpo it will help build our community and help others.
For my opinion lulus is the best choice when you are comparing with Showpo, I highly recommend this store my experience with these store was amazing
And also I very thank for this post, it is very informative for me
Petal and Pup impressed me the most almost identical to Lulus but with way more styles