Tommy Hilfiger, founded in 1985 by Thomas Jacob Hilfiger, quickly became a symbol of preppy fashion. They started with a simple dream to show the world what classic American fashion is all about. It’s very impressive how a small brand has very quickly become one of the world’s most recognizable brands.
Tommy’s early journey to recognition wasn’t exactly smooth. And honestly, it’s kind of inspiring when you think about it. His first business, a small chain of jeans shops called “People’s Place,” went bankrupt, which could’ve been the end of the story for most people. But not for him! Well, the lesson was learned and he teamed up with businessman Mohan Murjani and launched his self- titled brand.
His first collection was button down shirts, chinos, and other timeless classics with modern fits and fresh details (Source). It’s proof that a good idea (and a little bit of persistence) can really pay off.
The ‘90s became a turning point. Hilfiger embraced American culture, collaborating with celebrities like Snoop Dogg, and Destiny’s Child (complete list of celebrities collaborating with Tommy Hilfiger). This strategic move expanded the brand’s appeal beyond its usual audience, making it a cultural phenomenon. The large logo designs became iconic during this era, closing the gap between high-end fashion and street style.
Here’s how I’d grade these brands based on price because, we all shop considering our budget.
Massimo Dutti,GAP, L.L. Bean, Nautica, and Guess are more affordable brands.
You can’t go wrong with Polo Ralph Lauren, GANT, Ted Baker, or Hugo Boss if you want to add more premium to your wardrobe.
If you’re looking for something in between, Michael Kors or Marc O’Polo will be a reasonable choice for that price.
I started looking into other brands that give off a similar idea and style, and I found some amazing brands that are very similar to Tommy Hilfiger. And let me tell you there’s a lot out there to explore. Let me walk you through what I’ve discovered and I think you’ll love these brands as much as I do.
1.
GAP
GAP is probably one of the easiest swaps for Tommy Hilfiger. They’ve got that classic, pure look—plain chinos, soft sweaters, and striped tees that never go out of style. One thing I love about GAP is that they always seem to have a sale going on.
Features:
Return Policy: Returns accepted within 30 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on orders over $50. For more details, visit the Shipping Information.
Price Range: $20 – $150.
Size Range: XS to XXL, with petite and tall options available.
Conditions may change, so always check directly on the official website before purchasing.
2.
L.L. Bean
L.L. Bean might not be the first brand that’ll spring to your mind but hear me out. They’ve got the same classic American style and calm colors. You’ll definitely love it if you like buying stuff for outdoor activities. What’s more, their quality is really on a superb level.
Features:
Return Policy: Returns accepted within 365 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on U.S. orders over $50. For more details, visit the Shipping Information.
Price Range: $40 – $300.
Size Range: XS to XXL, with petite and tall options available.
Conditions may change, so always check directly on the official website before purchasing.
3.
Massimo Dutti
If you are searching for something that looks great but not too expensive, Massimo Dutti is a good choice. Their clothes are stylish and practical, especially for everyday use. What’s the secret of their success? Well, they create clothing similar to high-end brands, so everyone can find something that feels luxurious without emptied pockets.
Features:
Return Policy: Returns accepted within 30 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on orders over $100. For more details, visit the Shipping Information.
Price Range: $50 – $300.
Size Range: XS to XXL, with tailored and slim-fit options.
Conditions may change, so always check directly on the official website before purchasing.
4.
Nautica
Nautica has that same Tommy Hilfiger vibe but with a cool coastal twist. I’m so into their striped polos and lightweight jackets—they’re perfect for layering. Last summer, I grabbed one of their windbreakers for a beach trip, and it’s now my go-to for windy days.
Features:
Return Policy: Returns accepted within 30 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on U.S. orders over $50. For more details, visit the Shipping Information.
Price Range: $40 – $200.
Size Range: XS to XXL, with relaxed and tailored fit options.
Conditions may change, so always check directly on the official website before purchasing.
5.
Guess
Guess brings a trendier edge compared to Tommy Hilfiger, striking a neat balance between casual and stylish. I really adore their denim—whether it’s a pair of perfectly distressed jeans or a classic denim jacket, they nail it. And if you’re feeling adventurous, they always have fun prints and bold logos.
Features:
Return Policy: Returns accepted within 30 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on orders over $125. For more details, visit the Shipping Information.
Price Range: $50 – $250.
Size Range: XS to XXL, with slim and relaxed fits available.
Conditions may change, so always check directly on the official website before purchasing.
6.
Polo Ralph Lauren
Ah, Polo Ralph Lauren is an original preppy brand. If you’re into Tommy Hilfiger, most likely you’ve already taken a look at Ralph Lauren’s collections. Their iconic polos and timeless color palettes are just magnificent. Last year I even splurged on their cashmere sweater and now it’s definitely my favorite thing for cold weather.
Features:
Return Policy: Returns accepted within 30 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on orders over $150. For more details, visit the Shipping Information.
Price Range: $80 – $500.
Size Range: XS to XXL, with slim and classic fit options.
Conditions may change, so always check directly on the official website before purchasing.
7.
GANT
GANT is like a reserved version of Tommy Hilfiger. Their apparel is refined, minimalistic and perfect for building a capsule wardrobe. I really like their calm style. They’d be a great choice if you’re looking for something more classical.
Features:
Return Policy: Returns accepted within 30 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free standard shipping on orders over $100. For more details, visit the Shipping Information.
Price Range: $80 – $400.
Size Range: XS to XXL, with tailored and relaxed fit options.
Conditions may change, so always check directly on the official website before purchasing.
8.
Ted Baker
Ted Baker seems more modern compared to Tommy Hilfiger. I love the way Ted Baker adds fun details like floral linings in their jackets or unexpected patterns on their shirts. It’s a brand that creates interesting clothes.
Features:
Return Policy: Returns accepted within 28 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on orders over $200. For more details, visit the Shipping Information.
Price Range: $80 – $400.
Size Range: XS to XXL, with tailored and slim-fit options.
Conditions may change, so always check directly on the official website before purchasing.
9.
Hugo Boss
Hugo Boss tends to be more toward the luxury side, but it does have a lineup of casual pieces that echo Tommy Hilfiger’s. If you want to upgrade your wardrobe, Hugo Boss is definitely worth the investment.
Features:
Return Policy: Returns accepted within 30 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on orders over $100. For more details, visit the Shipping Information.
Price Range: $100 – $700.
Size Range: XS to XXL, with slim, regular, and relaxed fits.
Conditions may change, so always check directly on the official website before purchasing.
10.
Michael Kors
Michael Kors is in that same mid-range price category as Tommy Hilfiger, but they bring a slightly different style. Their pieces tend to have more trendy style, but they still keep things classy enough to pair with anything. That’s one of my favorites and I really like their sneakers, and their bags are amazing.
Features:
Return Policy: Returns accepted within 30 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on orders over $50. For more details, visit the Shipping Information.
Price Range: $80 – $500.
Size Range: XS to XXL, with tailored and relaxed fit options.
Conditions may change, so always check directly on the official website before purchasing.
11.
Marc O’Polo
Marc O’Polo is kind of a hidden gem. They’ve got that effortlessly natural, minimalistic style that’s perfect for everyday wear or simply office outfits. Their things feel high-quality without going overboard on price.
Features:
Return Policy: Returns accepted within 30 days for a refund or exchange. For more details, visit the Return Policy.
Shipping Information: Free shipping on orders over $100. For more details, visit the Shipping Information.
Price Range: $70 – $350.
Size Range: XS to XXL, with classic and modern fits.
Conditions may change, so always check directly on the official website before purchasing.
So here are the best brands like Tommy Hilfiger and I hope you’ll like them.
Personally, I like mixing and matching—grabbing affordable staples from GAP or Nautica and splurging on investment pieces from Ralph Lauren or GANT.
It’s all about finding what works for your style (and your wallet).
If you’re ready to update your wardrobe, then start with one of these brands.
I’d love to hear which ones you end up trying—maybe you’ll even discover a new favorite.
