The term “fast fashion” appeared long before the Zara brand became strongly associated with it. This rapid change in trends and the instant appearance on sale of clothing models that just a few days ago could only be seen on the catwalk is, in essence, the coveted fast fashion. Here it is, the very dress you wanted to try on — already in the window, inviting you to come in, evaluate, and compare…
And of course, you won’t leave Zara empty-handed! In addition to its lightning-fast response to fashion changes, it is always nearby and offers very good prices for trendy items. But scaling also has its drawbacks. Have you seen that girl in the café wearing “your” scarf and a very similar dress? It’s a real problem, because it’s not enough to feel the time — we have to stand out.
At some point, Zara starts to seem not so special, and you want to find something new and unique. And it’s not just about the color or quality of the fabric — it’s about the overall aesthetics and much more! So, are there brands like Zara? In fact, there are many, because the niche is interesting and constantly expanding. The similarity is, of course, conditional, but the feeling of harmony and uniqueness is definitely there.
Below, we’ll look at a selection of the most interesting representatives of the fast-fashion cluster — each with its own character and recognizable features.
1.
Massimo Dutti
If you’re looking for something more classic & “adult,” even — Massimo Dutti is your best friend. Elegant wool coats, leather shoes, and impeccable white shirts are its signature.This isn’t about parties, but rather about office and business style. The brand’s “capsules,” combining blazers, trousers, and basic dresses, are ideal for versatility and savings.
Features:
Return Policy: Free returns within 30 days from shipment confirmation. exclusions – underwear, swimwear without hygienic sticker, earrings, hosiery/socks. Items must be unworn with tags.
Shipping Notes: Delivery options and fees vary by country/region (standard vs. express; in-store pickup often available).
Payment: Cards, PayPal
Fun fact: Massimo Dutti and Zara share the same owner, and their business models are almost identical — so their similarities go far deeper than it may seem.
2.
Mango
It’s only a step from restraint to softness when you switch from the previous brand to the more feminine Mango.They are similar in style, but Mango feels lighter — with more fluid lines and gentle colors. For everyday looks, delicate blouses and elegant trench coats from Mango are a perfect choice.
Features:
Returns: include by mail or in-store (if available), policy and fees vary by country. Check your local Mango help page.
How to return: Prepare parcel with items + form and ship via post according to instructions.
Shipping: Delivery methods differ by country (standart, express, pickup points in some markets).
Why might this appeal to you? A romantic mood and staying on trend without changing your core style.
3.
& Other Stories
At first glance, & Other Stories is all about bold accents. But look closer — it’s really about geometry and trends in structure.This is visible in the cut of their handbags and shoes, and the brand’s accessories are truly special. While a blazer might resemble Zara’s, a patterned clutch immediately reveals who’s who.
Features:
Returns : Typically 14 days from delivery, $5 fee when using pre-paid label, store returns free (policies may vary by region).
EU example: Some EU sites state 30 days return window; check your local site for the exact policy.
Sale items: Often final sale (check product page and policy).
4.
Everlane
Everlane feels like a school friend from next door — open, honest, and simple.Organic cotton T-shirts, cashmere sweaters, and classic denim define it. These are the basics you’ll actually wear — pleasant to the touch and easy to mix with more demanding pieces.
Features:
Returns: In-person returns at Everlane stores or Return Bars are free. mail-in returns incur a $7 label fee. Final Sale items not returnable.
Sustainability note: Everlane publishes clear return policy and partners with return platforms; details can vary seasonally.
It’s a brand built on authenticity and comfort.
5.
COS
If we had to describe COS, it would be “endless lines creating structure.”Swedish minimalism at its best — wide palazzo pants, oversized blazers, and long-lasting knitwear. Outerwear here is particularly durable.Though COS belongs to a Zara competitor, it occupies a niche of its own thanks to its focus on quality over fleeting trends.
Features:
Returns (US): 30 days for full-price, 14 days for sale (not marked Final Sale). Items must be clean, unworn, with tags.
How to return: Pre-paid label typically included, see local COS website for instructions.
6.
Pixie Market
Bright, youthful, and unapologetically bold, Pixie Market fits perfectly into the rhythm of social media.Mini dresses, denim corsets, and trendy silhouettes dominate. The brand feels like a fan club for TikTok trendsetters — a kaleidoscope of fast-moving fashion.Despite that, Pixie Market maintains a boutique feel thanks to limited online collections.
Features:
Returns (US): Full-price items typically returnable within 21 days of order. Final sale items not returnable.
Shipping notes: No Saturday delivery, no shipping to PO boxes.
7.
Oak + Fort
Minimalist and monochrome, Oak + Fort offers a calm antidote to fast fashion chaos. Their neutral palette and simple lines create a full-fledged lifestyle brand focused on timeless, quality pieces. You don’t need glitter to shine — Oak + Fort proves it.
Features:
Returns (US): Return windows and eligibility depend on discount level and channel (in-store vs online). Shipping fees are non-refundable & see policy pages for thresholds.
Support: Dedicated help center includes “Return Policy” and “Shipping & Pickup”.
8.
Commense
Internet-born and trend-obsessed, Commense is where cargo pants meet mini skirts in a blink. If you crave experimentation but not high prices, this is your spot. Expect luxury-inspired designs at very accessible costs.The only downside? Like many new-wave labels, it’s available exclusively online.
Features:
Returns: Generally accepted within 30 days of delivery (items unworn, with tags/liners). US customers may get a pre-paid USPS label; return shipping cost is usually customer-paid unless defective.
Notes: Non-returnable items are marked; sets must be returned together.
9.
Stradivarius
Despite its dramatic name, Stradivarius targets the young — and it shows.Bright colors, playful cuts, and fast-changing collections make it perfect for teens and twenty-somethings.A crop top today, mom jeans tomorrow — Stradivarius keeps up with fast-changing moods at affordable prices.
Features:
Returns: Typically 30 days from shipment confirmation; returns via store or courier depending on country.
Refund timing: Refunds generally processed within ~14 days after confirmation.
Notes: Options, fees and eligibility vary by region; check your local T&Cs.
10.
NA-KD
Check your Instagram — there’s probably a NA-KD fan among those you follow.The online label is all about eye-catching outfits: bold evening dresses, sleek bodysuits, and photogenic silhouettes.Perfect for a shoot or special night out. The quality might not last forever, but the impression surely will.
Features:
Returns: 30 days from receipt and only items in original condition.
Fees: Return fee deducted from refund, if returning 4+ items, small per-item surcharge may apply.
Process: Register return in the NA-KD portal to get a label or QR code; return labels are no longer shipped inside parcels.
11.
Reserved
Reserved is one of the most versatile mass-market brands.You can easily build a full wardrobe here — from jeans and sweaters to outerwear and basics.Nothing revolutionary, but everything comfortable and affordable. A couple of maxi dresses or simple pullovers from Reserved can easily become your everyday staples.
Features:
Returns: 30 days from receipt.
Cost: In some markets (e.g., UK) the first return per order is free; keep proof of postage; refunds typically within ~14 days of warehouse receipt.
Store returns: Many purchases can be refunded/exchanged at any Reserved store with receipt, subject to local policy.
12.
Urban Revivo
It’s nearly impossible to tell Urban Revivo from Zara at first glance — and that’s no coincidence.Often called “Zara’s Chinese sister,” this brand loves bright jackets and wild prints. The result is cheerful chaos in the best way.Quality may vary, but prices make it easy to refresh your wardrobe often — which is the point of fast fashion, after all.
Features:
Returns: Generally 30 days from delivery for most items in new condition.
Shipping (global site): Processing time usually 1–3 business days; free standard shipping threshold may apply (e.g., orders over $99 on the global site).
Note: Policies can differ by regional site (.sg, .com); check your local page.
13.
Nobody’s Child
A close relative of Everlane in spirit, Nobody’s Child combines sustainability with romance.Made from recycled and organic fabrics, their light floral dresses and linen blouses are eco-friendly and timeless.Paying a bit more for ethical, long-lasting beauty feels more like an investment in your values.
Features:
Returns: Full-price items: 30 days from receipt. Sale/markdown items: 14 days. Items must be unworn with tags.
Process: Use the returns portal (order number + postcode/email). Policies/fees differ for non-UK orders.
Support: Help/FAQ pages reflect same timeframes.
14.
Arket
Arket is the Scandinavian temple of knitwear.Soft merino sweaters, classic trenches, and minimalist T-shirts define the brand’s timeless aesthetic.Everything is made with an ethical approach and built to last — from cozy cardigans to coats that could outlive trends.
Features:
Returns: 30 days in most regions.
Fees: A return fee may be deducted when returning to warehouse, store returns often free where available. Processing can take up to ~14 days.
Notes: Terms differ slightly by country.
15.
House of Sunny
It’s perfectly fine to be the center of attention — especially in House of Sunny.This British brand blends nostalgic retro vibes with bold modern designs.Slightly pricier than Zara, but every piece — from pleated embroidered skirts to soft dune-colored cardigans — feels personal and distinctive. Individuality never looked so stylish.
Features:
Returns: Items generally returnable/exchangeable within 30 days of delivery, unworn with tags.
Shipping: US 1–4 days via express, rest of world typically 4–7 days. International duties/taxes may be payable by customer.
Notes: Delivery times/fees vary by region, check your local “Shipping & Returns”.
Bottom line
Obviously, there are an incredible number of brands that are similar to Zara in one way or another.
It is extremely important to know and feel what suits you, and you need to start from this when choosing clothes. It could be a classic Massimo Dutti or an experimental look from Pixie Market. However, the main conclusion is the need to combine clothes and accessories from different labels. Being a mono-brand person is quite boring. Mix and match and never stop searching for “your” style, then you will always look unique and unrepeatable.
I really like to start with a base from COS or Arket, and then complete the look with something more special from Pixie Market or NA-KD.
There is no universal solution for everyone; every woman has her own. Seek and you shall find!
