In recent years, the attitude towards cosmetics have changed dramatically, with many consumers starting to pay attention to the efficiency of products, their ingredients and environmental friendliness. The Lush brand was one of the first in this segment. Its products, based on natural ingredients, fighting against animal testing and emphasizing on eco-friendly packaging, have made it a favorite in the U.S. market and around the world.
But even such an iconic brand as Lush Cosmetics has worthy alternatives; these are brands that offer high-quality and natural products at the same level, while also maintaining environmental responsibility. Their effectiveness is unquestionable. Some brands rely on tradition and culture of production, while others focus on eco-friendly and minimalistic formulas of their products.
If you’re looking for the new cosmetics similar to Lush, you’ll find a list of the best brands that make natural care products that both save the planet and your skin. Let’s find out which products are worth trying and what makes each of them stand out in 2025.
1. The Body Shop
Why it’s popular: One of the first brands to fight against animal testing of cosmetics and bring it to light as a global issue.
The Body Shop remains the benchmark for ethical practices in the beauty industry. Products are based on natural botanical ingredients and it has recycled packaging initiatives which is very thoughtful. All these things have made the brand stay relevant for decades. Their tea tree and shea butter mask is a true classic.It’s perfect for those who are seeking an affordable and proven alternative to Lush. The Body Shop best sellers are the incredible ginger dandruff shampoo and the white mask.
2. Weleda
Why it’s popular: 100% natural ingredients, NaTrue certification.
Weleda isn’t about simply producing and selling cosmetics, but a holistic body and skin care system inspired by the philosophy of nature. Their calendula creams are especially famous and can be used even for babies. A great choice for those who appreciate organics. In their products they use Biodynamic gardening – a unique farming method that takes into account not only chemical processes, but also cosmic interactions in nature, which means that the ingredients for their cosmetics are grown under strict control. Their bestseller is an ultra-light moisturizing cream, which contains chamomile and calendula.
3. Dr. Hauschka
Why it’s popular: Cosmetics as part of skin and facial therapy, strict certification, “pure care” aesthetics.
If you like cosmetics based on natural herbs and you want the quality of a pharmacy product then Dr. Hauschka is worth trying. The brand does not use silicones, synthetic ingredients and parabens. Their Rose Day Cream is a real finding for those who suffer from dry and sensitive skin. Their gift set has become a real bestseller which will be a great gift for mom or a close friend.
4. L’Occitane en Provence
Why it’s popular: Unique formulas with lavender, that is grown in own fields in France. Strong environmental program and a project to support the people with visual impairment.
L’Occitane is suitable for those who appreciate high quality and want luxurious care. Despite its “Parisian” aesthetics, the brand’s philosophy is close to Lush: natural ingredients, transparency in its production and love for nature. In addition they have amazing fragrances you must absolutely try.
5. REN Clean Skincare
Why it’s popular: commitment to eco-products, original ingredients, eco-friendly packaging.
REN is literally a synonym of clean beauty. The brand’s philosophy is “Clean to Skin. Clean to Planet.” They actively invest in recyclable packaging, and their formulas are free of synthetic fragrances, silicones, sulfates, and other non-ecological ingredients. Their popular Evercalm beauty line for sensitive skin and Glycol Lactic Radiance AHA mask are worth a try – you’ll be 200% surprised by the results.
6. Madara Cosmetics
Why it’s popular: Stylish packaging, natural ingredients, high concentration of active ingredients.
Madara is one of the most technologically advanced brands in the segment of natural cosmetics. Their serums and foundations have already become bestsellers in the USA and Europe. The brand is suitable for those who are eager to get highly efficient care with a scientific approach. Take their Skintest Quiz to determine which products are specifically right for you. Their SPF50 Plant Stem Cell Ultra-Shield Sunscreen has also become legendary and has received the best customer reviews.
7. Jurlique
Why it’s popular: Using own farms, organic approach, spa philosophy.
Jurlique makes cosmetics that smell like a morning in a botanical garden. The rose line of cosmetics is especially famous. Suitable for those searching for relaxation and aromatherapy in their care. Their best sellers are an anti-aging face oil and an excellent moisturizing day cream.
8. Herbivore Botanicals
Why it’s popular: Caused a frenzy on Instagram with their designs, minimalism in packaging and ingredients, use of natural ingredients only.
They have won the love of bloggers and young audience thanks to their riveting designs and transparency of the ingredients they use in the creation of their products. Their most popular products are COCO ROSE Exfoliating Body Scrub and Turmeric Brightening Serum to improve your skin tone and eliminate dark spots.
9.BYOMA
Why it’s popular: Scientific approach, affordable price.
BYOMA is one of the youngest yet most talked-about brands of 2024-2025. Their formulas are based on long-proven ingredients like niacinamide, squalane, and ceramides, with an emphasis on protecting the natural skin barrier and improving the microbiome. Packaging is minimalistic and recyclable, and formulas are free of harmful ingredients, alcohol and essential oils. This makes BYOMA a great alternative for Lush fans who want to get formulas that are light, clear and non-irritating to the skin. Make sure to try their 2-in-1 cream, which moisturizes and protects from the sun.
10. 100% Pure
Why it’s popular: Fruit pigment based cosmetics, no synthetic additives.
100% Pure makes products that you can literally “eat”. Their palettes have cherry and raspberry extracts, and their mascaras have black tea and berries extracts. Suitable for those who are looking for the purest alternative to Lush. One of the brand’s best sellers is the Watermelon Cucumber Water Locking Mist which guarantees an incredible level of moisturizing and contains watermelon and cucumber extracts.
11. True Botanicals
Why it’s popular: Using organic and sometimes wild ingredients, MADE SAFE certification.
True Botanicals products contain powerful natural active ingredients such as antioxidant Chebula, which helps minimize the appearance of wrinkles, make skin tone more even , and give your skin a radiant glow. Their hit is Pure Radiance Oil, which has received great customer reviews for its ability to improve skin texture and radiance. The brand is great if natural ingredients are important to you.
12. Tata Harper
Why it’s popular: 100% natural and non-toxic ingredients, in-house manufacturing, rich formulas.
Tata Harper is a natural cosmetics brand founded in 2010. The brand creates effective skincare products using only natural ingredients with no synthetic additives as they control the entire production process on their own farm in Vermont, ensuring the highest quality. Their Resurfacing Mask is known for its ability to give skin a healthy glow. Perfect for those who are not willing to compromise between effective and natural products.
Conclusion
The demand for natural and eco-friendly cosmetics is no longer a trend but a new reality. No one wants to use cosmetics harmful for their health. Lush has set the bar very high, but according to this review, they are not alone in this field. Brands like BYOMA show that it is possible to produce natural multifunctional cosmetics in modern and recyclable packaging and achieve popularity in just one year.
Each brand on our list offers something unique, but they are all united by a common purpose: skin care, nature care ,transparency at all stages of production and a highly respectful attitude towards their clients.Buying one of these brands you can be sure that their production is eco-friendly and the quality is of the highest level, which means that your everyday care is a kind of contribution to a cleaner and greener future for you and our planet.Don’t be scared of trying something new. You just need to look closer to find your new favourite brand on this list
